On 10 Nov 2017, three celebrity "WangHong" (live video bloggers) were invited from China to visit TerryWhite Chemmart in Chatswood for a promotional event on Living Healthy products.
The event attracted over 1 million Chinese viewers , marking a successful start of Living Healthy marketing campaign.
Sold exclusively at TerryWhite Chemmart, Living Healthy products are retailed in over 500 stores across Australia, and is expected to have an annual demand of over 20 million capsules per year. "We already have a relatively solid base of local Australian customers loyal to the Living Healthy brand, we are now aiming to expand our consumer reach and engagement, particularly in the growing Chinese market," said director of Star Combo, Su Zhang, as she remarked on the company's marketing strategy.
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